Clinique teams up with Crayola

Clinique is reintroducing its cult-favourite Chubby Sticks in partnership with Crayola, inviting consumers to rediscover makeup as a playful tool for self-expression.

The campaign launches in the UK and Republic of Ireland, repositioning the iconic product line as a vehicle for creativity, rather than perfection.

Inspired by Crayola’s ethos of imaginative freedom, the collaboration features new mistake-proof shades designed for intuitive use across lips and cheeks blurring the lines between artistry and beauty.

The relaunch arrives amid a wider cultural embrace of creative escapism, particularly among adults.

“By partnering with Crayola, we’re reframing makeup as something to play with and explore, rather than perfect,” said Karen Ehrlich, Vice President/General Manager, Clinique UK.

To bring the campaign to life, Clinique has planned a colourful rollout of real-world activations – ranging from immersive in-store lookbooks and trials to giant colouring walls and creative workshops at a hero launch event.

Sarah Horowitz, Marketing Director, Crayola UK & Northern Europe, added: “This collaboration creates new experiences and connections, and reflects how people engage with creativity today.”

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