Audi’s BRIT Awards campaign does not feature a car
By Staff on Thursday, February 26, 2026
Audi UK takes a restrained approach in promoting a BRIT Awards partnership
The OOH campaign by BBH London that focuses on the shared starting point of music and motoring.
The creative is deliberately minimal. Set in a quiet, dimly lit garage at night, the execution avoids headlines and overt messaging.
The aim is to create a simple visual link between performance on stage and performance on the road.
The campaign continues Audi UK’s series of tactical OOHs from last year, including Wimbledon, Car Couture, Engine Symphony and more.
Tony Moore, Head of Marketing at Audi UK, says the campaign reflects a shared commitment to craft and preparation.
Creative Director Uche Ezugwu adds that allowing audiences to draw their own conclusions helps the idea feel natural and assured.
The campaign will appear in programme advertising and across DOOH sites around Manchester’s Co-op Live, continuing Audi’s association with cultural events.
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