Ralph Lauren opens festive pop-up in Chelsea

Ralph Lauren has turned Sloane Square into a winter retreat with its most expansive brand activation to date.

Running through December 24, The Ralph Lauren Holiday Experience brings together retail, seasonal workshops and a charitable component in a six-week installation designed to immerse visitors in the brand’s world.

The centrepiece is a mountain-style barn built in the square — a warm, wood-clad structure that channels the brand’s vision of a nostalgic American holiday.

Inside, visitors can take part in wreath-making, seasonal crafts, and floral workshops.

A “Cookie Atelier” offers custom-decorated treats, while Father Christmas appears against a backdrop of snow-dusted pine trees.

Ralph’s Coffee pops up nearby with mulled wine, hot chocolate, s’mores cookies, brownies and hot dogs — all nods to the brand’s all-American roots. The adjacent Holiday Shop features Polo Bear collectibles, signature knits and gift-ready accessories.

Ten percent of proceeds from activities will benefit The Royal Marsden Cancer Charity, in line with Ralph Lauren’s Pink Pony initiative.

Visitors can also donate through the Giving Tree installation, adding star ornaments in honour of loved ones.

In a season crowded with pop-ups, Ralph Lauren is betting on scale, sentiment and substance.

Christmas Experiential Fashion