Tinder will bin your emotional baggage
By Lareece Blenman on Monday, June 2, 2025
Tinder has turned breakups into a collective therapy session and celebration with its latest campaign to get singletons to move on.
A hot pink, bin lorry was spotted on the streets of Mumbai designed to help customers move on from the past
The ‘EX-press’ disposal truck will collect emotional baggage e.g love letters, photos, hoodies and soft toys – offering individuals a way to let go.
The initiative follows a brand-commissioned study revealing that 82% of singles aged 18 to 25 prioritise mental health in relationships, while 77% refuse to compromise on self-care or personal boundaries for a partner.
The lorry carried a bold sign reading, “Caution: Emotional Baggage Inside”, designed to help heal the masses.
According to YourStory “from memes to movements The Ex-press Disposal Truck has become a viral sensation”.
The campaign has sparked a surge in user-generated content, transforming personal stories of heartbreak into a powerful, shared experience.
Credit: Mashable, Your Story
