Strawberries and cream sandwiches are trending. Would you try?

By on Thursday, June 26, 2025

Sandwich wars!

Two high-street heavyweights are going head-to head with strawberries and cream sandwiches this Summer.

Marks & Spencer are pushing a ‘Red Diamond strawberry and creme while Subway are offering a ltd-edition Strawberries & Cream Sub, launched ahead of Wimbledon week.

The M&S sarnie is filled with whipped cream cheese and strawberries, inspired by the Japanese “fruit sando” trend sweeping London’s patisseries.

Billed as a summer treat perfect for afternoon teas and picnic boxes, M&S said it’s been “long dreaming” of creating the ultimate strawberries and cream experience.

Today, Subway announces a limited-edition Strawberries & Cream Sub, launched ahead of Wimbledon week.

Free to customers at five select UK locations (including Wimbledon), this unexpected serve swaps savoury for sweet with clotted cream, strawberry purée, fresh strawberries and Italian white bread.

“We thought: why not turn the courtside classic into a one-of-a-kind Sub?” said Subway’s Rusty Warren. “Trust us, it’s 30–love at first bite.”

 It’s anyone’s guess which version will win over Brits’ tastebuds, but one thing is clear: the summer sarnie just got a wild upgrade.

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