Specsavers and Carers UK shine a spotlight on unpaid carers with million-pound portrait
By Evie Moysen on Monday, June 2, 2025
In a bold tribute to the UK’s unsung heroes, Specsavers and Carers UK launch ‘The Most Valuable Portrait’, a campaign that honours UK’s unpair carers.
Painted by renowned artist Colin Davidson, the portrait captures Jaycee La Bouche, a dedicated carer to her mother, while symbolising £184 billion, the incredible economic value of unpaid carers every year.
The campaign, brought to life by PR agency Golin, comes off the back of research finding that 1 in 10 people in England and Wales serving as unpaid carers and aims to ensure that their vital contributions don’t go unnoticed.
This stunning artwork made its debut at the Saatchi Gallery and now hangs at London’s South Bank, complete with around-the-clock security. It’s valued by Roseberys auction house and up for grabs via an online auction, with proceeds benefiting Carers UK.
“Our Home Visits colleagues see first-hand the incredible support carers give to their loved ones every day. Yet so many feel invisible and undervalued, despite providing support equivalent of the cost of a second NHS. Through our partnership with Carers UK and our dedicated Carers Hub, we want to recognise the amazing contribution carers make to society and give them the practical and emotional support they deserve,”
If you fancy placing a bid on the portrait, or just donating to the campaign; you can do so here.