Here’s a creative use of a spent loo-roll and media space.
By Staff on Thursday, June 12, 2025
Kleenex is partnering with Bowel Cancer Australia to transform the humble loo roll into a bowel cancer awareness game-changer, because ‘there’s nothing taboo about checking your poo.’
When customers get to the end of the roll – there’s a reminder printed on the cardboard ‘check your poo’ – and a web address for more info.
When caught early, 99% of cases can be successfully treated.
