DoorDash tour Bagmobile across America
By Scarlett Owen on Tuesday, June 10, 2025
DoorDash has teamed up with GUT Los Angeles to launch the bold, innovative, and utterly quirky Giant BagMobile—a 15-foot-tall, bright red replica of their iconic delivery bag on wheels, guaranteed to turn heads wherever it goes.
This summer, the attention will shift from the flashy red Ferraris to the vibrant BagMobile as it rolls through the USA, offering free goodies like beach towels, gift cards, and limited-edition, redesigned delivery bags.
The ‘Bagmoble’ will kick start its journey in Miami from June 3rd to June 17th and then move to Chicago from June 18th to July 2nd, with additional dates to be announced later. The campaign aims to connect the ‘Dasher’ communities, who often hide behind their front doors, waiting for the doorbell to ring and a red bag to arrive, only to grab their delivery and enjoy it inside quickly.
DoorDash aims to highlight its reliability, convenience and how everyone’s lives can be interconnected with the brand. Colleen Horne, DoorDash creative director, emphasises that “DoorDash helps you get what you need, when and where you need it,”. Highlighting their commitment to supporting the Dashers community in “every sense, everywhere.”
With a 15-foot red bag, DoorDash is delivering more than just groceries – it’s delivering attention, smiles and laughter.
