You’ve been eating Chocolate Digestives wrong for a century

In a revelation that’s sent shockwaves through biscuit tins across Britain, McVitie’s has declared we’ve been munching chocolate digestives the wrong way for over 100 years.

The snack giant confirmed that the chocolate layer, often thought of as a decadent topping, is actually meant to be the bottom.

Yes, that’s right — the chocolate side is supposed to face down, making contact with your taste buds first for maximum flavour impact. The news has sparked a wave of disbelief, biscuit re-evaluations, and heated online debate.

According to McVitie’s, the design isn’t just for show — it’s about structure. The biscuit base provides grip, while the chocolate melts against your tongue, enhancing the experience.

Social media, predictably, has gone into meltdown.

Some feel betrayed, others enlightened. One thing’s for sure: the nation’s tea breaks may never be the same again.

Also this week a star-studded line up of celebs flocked to the “blue carpet” for a preview of The McVitie’s Chocolate Digestives Experience.

Celebrating 100 years of a true British icon, the immersive pop-up store, which has been designed to be a chocolate digestives-lover’s paradise is open in London this weekend.

Food & Drink