Uber One says you deserve a reward for breathing!

To celebrate the launch of its Uber One Member Days, Uber has unveiled a week-long campaign designed to inject everyday joy into the lives of Brits, featuring a golden booth dubbed the “Really Good Mood Machine” in Central London. 

Starting on the 16th May, Uber One members can unlock a series of exclusive perks, with Uber investing over £5 million in feel-good rewards. These range from free McDonald’s Chicken McNuggets (yum) and up to a year’s Disney+ subscription to a 7 million Avios giveaway and a 1-month ClassPass trial.   

The campaign, developed by creative agency Mother, responds to Uber’s research revealing that over half of UK adults feel they rarely have a good week, and nearly a third dread Mondays. To counter this they launched the “Really Good Mood Machine” offers fun, feel-good scenarios; from pop-up discos to puppy parties and rewarding passersby with Uber credit to keep the good vibes going. 

Adding to the festivities, Uber is distributing “golden” Uber One envelopes in major UK cities, rewarding individuals for simple acts like breathing, blinking, or just existing. Social media personality Troy Hawke leads the charge, celebrating Brits for being human and handing out Uber credit and free Uber One trials.  

Danielle Sheridan, Head of Global Membership at Uber, stated: “Uber One Member Days is about more than just deals; it’s about bringing a little more joy and everyday value to the lives of our members.” 

Advertising Automotive Mental Health