The GC keeps it peachy with launch of Archer’s new 24 Hour AI travel site

By Larna Corbishley on Thursday, April 24, 2025

Essex treasure Gemma Collins is bringing her signature flair to Archers Peach Schnapps as she showcases their AI-powered travel site and juicy new packaging.

With 24hr travel on the rise, the GC has come to the rescue to help holidaymakers craft the perfect one day itinerary. Think museums, beaches and restaurants – the nifty AI site uses tools to suggest activities tailored to your destination. And of course, all activities can be enjoyed with a cocktail!

Karen Daly, Archers UK marketing manager, highlighted the campaign’s appeal saying “With more consumers seeking quick, hassle-free experiences – both in how they travel and what they drink – we saw a brilliant opportunity to bring these moments together. The Archers AI Travel Agency is playful, practical and perfectly in line with our mission to bring a refreshing twist to life’s best moments. The new look Archers bottle is our visual stamp of that evolution, iconic, fun, and full of flavour.”