Stella Artois celebrates the joy of getting served

Stella Artois is raising a glass to the chaos of nights out and the joy of getting served with its latest campaign, Claustrobars.

Created with Grey London and shot by world-renowned photographer Ale Burset, the out-of-home series captures the all-too-familiar bar scene: elbows flying, queues stretching, and the relentless hustle for a drink.

But in the middle of the madness?

One cool customer, untouched by the turmoil, blissfully sipping a Stella.

The tagline—”Worth it.” lands with a chilled charm, nodding to the brand’s belief that great beer is worth the wait.

With sharp visuals and a wink to nightlife lovers everywhere, Claustrobars turns the packed-bar pain point into a badge of honour.

It’s a relatable, stylish reminder that the best moments often come with a bit of a squeeze.

Grey London’s group creative directors Aaron McGurk and Chris Lapham said “We’ve been those glum, squeezed punters in the photos for years. So, we thought it was about time someone did something about it – or at least made a poster campaign about it.”

Cheers to that.

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