Samsung brings back ‘meme queen’ to spotlight photo perfection tool

Samsung has brought back Lucia Gorman the face behind the iconic “bored nightclub” meme for a campaign that’s equal parts fun and smart.

Teaming up with Lucia, who first went viral in 2018, Samsung had her recreate not only the meme that made her famous but also other internet classics like “Confused Math Lady” and Harry Maguire’s “Put the Bins Out.”

The campaign highlights the Galaxy A56 5G’s Best Face technology, which uses AI to fix classic group photo fails like blinking, awkward expressions, and people blocking each other. Backed by research into our photo habits (we spend nearly 8 hours a year editing snaps!), the campaign taps into a real problem with a relatable solution.

Annika Bizon from Samsung said: “We understand the desire to capture and share life’s best moments. “However, our research revealed we spend nearly a month of our lives editing photos.

“We’re empowering users to get their best shot effortlessly, so they can spend less time editing and more time enjoying those special moments.”

Technology