Google teams up with TFL to transform your daily commute into an interactive tap and go challenge

By on Tuesday, April 8, 2025

The Google Pay Tube Challenge invites Android users to tap in and out with Google Pay across the capital, turning your mundane commute into something a bit more exciting.

Each station unlocks a virtual badge in Google Wallet, plus a quick bit of trivia to test your knowledge of the areas of your commute.

Google and TfL gamify London's Tube network - Marketing Beat

There’s more than just bragging rights at stake… players also have a chance to win a brand new Pixel 9 or a free Santander Cycle Day Pass.

According to TFL, it’s a fun way to get people exploring more of the network. For Google, it’s a chance to show what your Wallet can do beyond payments. And for commuters, it a whole new way of experiencing your journey

Londoners can join the Google Pay 'Tube Challenge' for…

“We’re thrilled to collaborate with TfL to bring a new level of excitement to travelling on the Tube,” said Stephen Ratcliffe, EMEA lead for Google Pay. “With Google Wallet, users can unlock station badges, learn fascinating facts, and potentially win prizes while exploring the city’s iconic network.”

You’ve got until June to get involved. So the next time you are tapping in, see what you can unlock.

 

 

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