Tesco ditch logo in new OOH campaign
By James Herring on Monday, October 21, 2024
In a bold move Tesco have ditched their logo to make way for produce that stands in for the letters T, E, S, C and O.
Created by BBH London the supermarket has set the rulebook to one side to create the ICONS campaign – out of home ‘designed to show that Tesco put quality first’.
Some of the more cryptic food clues provide pedestrians with a playful puzzle to solve.
The famous ‘Every little helps’ strapline will help customers (who didn’t spot the tell-tale chevrons) join the dots.