Tesco ditch logo in new OOH campaign

By on Monday, October 21, 2024

In a bold move Tesco have ditched their logo to make way for produce that stands in for the letters T, E, S, C and O.

Created by BBH London the supermarket has set the rulebook to one side to create the ICONS campaign – out of home ‘designed to show that Tesco put quality first’.

Some of the more cryptic food clues provide pedestrians with a playful puzzle to solve.

The famous ‘Every little helps’ strapline will help customers (who didn’t spot the tell-tale chevrons) join the dots.

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