Statues dressed in baby slings in petition for better UK paternity leave

By on Wednesday, September 18, 2024

Across London, campaign group Dad Shift, have been tying model baby slings to famous statues, in an a plea for the Government to address and improve paternity leave options across the UK.

© pics by The Dad Shift / Instagram

The campaign was driven by the recent insight that the UK is the country with the worst paternity leave option in Europe, offering as little as £184.03 a week for only 2 statutory weeks of leave.

 

View this post on Instagram

 

A post shared by The Dad Shift (@dadshiftuk)

“There’s such an imbalance in our portrayal and understanding of figures in public life. Women are often asked questions about their lives as wives, mothers and daughters, while male figures in public life are often not invited to share that part of themselves. We wanted to call attention to their role as fathers and also the need to better support people when babies arrive into their lives.”

 

View this post on Instagram

 

A post shared by The Dad Shift (@dadshiftuk)

‘The Dad Shift’ have opted for a bold visual attempt to draw attention to the issue, with campaigners requesting “parental leave that is affordable for people to take, gives a substantial allowance of time, and supports equality among parents.”

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...