Samsung have responded to Apple’s controversial ‘Crushed’ ad
By Staff on Thursday, May 16, 2024
Samsung have responded to Apple’s controversial ‘Crushed’ ad with a spot for the Tab S9 series.
The electronics giant are sending a message that ‘creativity cannot be crushed’
A reactive campaign from BBH USA.
Apple has apologised after a spot to showcase its brand-new iPad Pro drew widespread criticism.
In a statement the company said the ad “missed the mark.”
The video was meant to demonstrate how creativity has been compressed into the latest iPad.
But celebs including Hugh Grant reacted with horror to the destruction shown in the advert.
