Wholegreen campaign turns cardboard into culinary delight to highlight coeliac struggles

By on Wednesday, March 13, 2024

Gluten-free foods have a bad track record of being tasteless and dry, often being compared to eating cardboard – yuck. As a result Wholegreen Bakery, an Australian Coeliac patisserie, decided to take on the mammoth task of changing the narrative surrounding gluten-free treats… enter The Cardboard Cake.

While resembling cardboard in appearance, the unique cake is a result of an intensive design process which involved creating a specialised baking tray replicating the internal grooves of cardboard.

The Cardboard Cake is made from a blend of high-quality ingredients such as butterscotch, coffee, cocoa powder, pastry, caramel, and brown rice flour, offering those unable to eat gluten, an enjoyable dessert without compromising on their dietary needs.

The Wholegreen Bakery has dedicated itself to creating unmatched sweet and savoury gluten-free baked goods since founder, Cherie Lyden’s, daughter was diagnosed with coeliac disease, stating: “If I had a dollar for every time I’ve heard people say that gluten free food tastes like cardboard, I’d be a rich lady. We’ve been proving the sceptics wrong for years, but with The Cardboard Cake we’re taking it to the next level and tackling the misconceptions head on.”

The Cardboard Cake  will be available between 13th – 17th March 2024, across their three Australian stores.

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