British Airways launch minimalist OOH campaign

By on Thursday, March 28, 2024

How many brands are confident enough to show less than 25% of their logo and no puffy tagline in an ad?

British Airways and Uncommon Creative Studio have unveiled a confidently minimal OOH campaign.

The advert, making its television debut during one of the “Gogglebox” advert breaks this evening  and heroes the airline’s colleagues who feature in both the TV advert and out of home (OOH) imagery.

Calum Laming, British Airways’ Chief Customer Officer, said: “When it came to creating this advert and campaign, we knew we had to work with some of the best talent. As well as celebrating our amazing people throughout the advert and out of home, we worked with an incredible award-winning director and renowned singer-songwriter to really bring the concept of original journeys shaping your future in life.”

Lucy Jameson, Co-founder at Uncommon Creative Studio, said: “We are so proud to share the next iteration of A British Original working with our incredible partners. The work showcases the many journeys British Airways takes us on and the role they play in shaping our lives and who we become.”

 

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