Cereal brand founder has a word with his Dad
By James Herring on Wednesday, February 7, 2024
The co-founder of Surreal, Kit Gammell, has a quiet word with his ‘disappointed’ Dad (via a billboard) – to tell customers his cereal’s now stocked in Sainsbury’s…
“Hi Dad,
Remember how I quit my job to start that “stupid” cereal company. Well we’ve just launched in Sainsbury’s. Who’s the disappointment now?”
