Hendrick’s Gin rebrand as Hendrick’s Gym to motivate Dry January participants

Hendrick’s Gin want to help gin enthusiasts during Dry January by making their own change for the new year – becoming a gym for the entire month of January.

As part of their new years resolution, the Scottish booze brand has announced a bizarrely hilarious variety of mixology-themed exercise classes and have even released new sporty merch through its Tiny Shop.

The brand’s spokesperson explained that “Hendrick’s GYM is here to help gin enthusiasts improve their cocktail-making flair and form, so we all may be at our finest for the 11-month 2024 cocktail season”.

According to Hendrick’s Gym, these following five exercised will aid those taking a break from booze this month to become cocktail-making connoisseurs for the remaining 11 months of the year:

Weighted Cocktail Shaking – “This method of adding resistance to cocktail shaking enables an elevation of form and poise for shaking all manner of cocktails.”

High Repetition Garnishing – “You’ll be amazed how this action of slicing and positioning an otherworldly amount of garnishes on a single glass, will improve your ability to place one or two garnishes with effortless panache and elegance.”

Pinky Curls – “Whilst relatively unimportant in normal life, the pinky is a star performer in the world of cocktails. The stronger this little digit is, the more it will extend it with grace and elan.”

Resistance Cheersing – “This straightforward yet challenging exercise will help you cheers with spontaneity and confidence at the drop of a hat.”

Host Congeniality Drills – “Just a few sessions of this surprisingly demanding exercise will noticeably boost your capacity to handle even the most ill-mannered situation with warmth and generosity.”

If joining the actual gym seems too daunting this month, why not try some of the above exercises and tackle Dry January head on!