Lego launches campaign to help kids express ‘big feelings’

By on Sunday, June 5, 2022

We all feel the same way about the world around us.

Unfortunately for kids, with only 6% of the vocabulary of adults, there are only so many words they can use to express their feelings.

S0 Lego have launched a creative activity to help them develop their vocabulary and share their feelings with each other.

Through the ‘build big feelings’ exercise, the hope is that kids can develop social skills and explore different physical and emotional characteristics.

The activity encourages kids to connect with others and share their feelings.

It’s all about guiding parents to help their children express their emotions in a positive fashion.

As they build their own creations with others they can also recognise similarities and differences.


Credit: Lego 

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...