KIND launches ‘pickable’ snacks billboard
By Jess Gaynor on Monday, June 27, 2022
KIND Snacks launches a delicious ‘Grab and Go’ billboard to encourage healthy eating habits.
The snack company, KIND, launched a beautiful interactive display last week outside London’s Kings Cross Street Station.
Passers-by were encouraged to pick nutritious snacks, like fruit and snack bars, off the billboard to remind people to eat their five a day. In fact the BDA (Association of UK Dieticians) found that just 8% of children (ages 8-11), 27% of adults (19 to 64 years) and 35% of those aged 65 years and over, actually achieve the 5-A-Day recommendation.
Additionally, with as little as 13% of Brits following dietary advice to eat a handful of nuts a day, half of Brits (47%) admitted they would eat nuts more often if they were reassured that they were a healthy option.
The billboard itself was over 4 metres in length and 3 metres in height, broadcasting the importance of healthy eating.
The grand scale also ensured there was plenty of snacks to go around, we only wish the billboard was out for more than a day!
