Trafalgar Square transformed into meadow by Innocent drinks
By James Herring on Wednesday, April 27, 2022
London’s most famous square, has gone back to its roots and become green once more – for one day only.
The pop-up re-wilding, delivered by Innocent Drinks has transformed Trafalgar Square to help Londoners imagine what their capital looked like pre-urbanisation.
The installation sees replica lion monuments covered with greenery, flowers, and even oranges.
The stunt was devised to launch the brand’s Big Rewild campaign, which pledges to preserve 2 million hectares of land.
BBC Breakfast were on the scene bright and early.
We’ve discovered a wild Ray Mears roaming around a leafy Trafalgar Square this morning! 🌳🌷
He tells #BBCBreakfast about the benefits of the great outdoors ⤵️ pic.twitter.com/IHzddW4Z7J
— BBC Breakfast (@BBCBreakfast) April 27, 2022
Innocent hopes it will inspire Londoners to get back to nature and encourage them to get involved in rewilding their own spaces.
Agency: Frank
