Burger King has launched a shirt designed to disguise burger spills.
By James Herring on Sunday, October 24, 2021
Burger King has launched a ‘Fall Collection’ designed to disguise burger spills.
The competition will appeal to fans of the chain, those who like to make a fashion statement or just messy eaters
The Hawaiian style shirt was crafted by fashion designer Kate Eary to replicate the messy contents of a Whopper – tomatoes, salad, sauce and bacon.
The one-off shirt design is inspired by Burger King’s Gourmet Kings range that consists of two brand new burgers, The Steakhouse and The Argentinian.
Felipe Guimaraes, creative director at BBH, said: “We wanted to do something for Burger King that would fit in its culture, in a tone only they could. Creating a limited-edition silk shirt that hides the inevitable spillages of their latest burgers seemed like the perfect way. Not only was the idea a bit bonkers, treating it with the same level of craft and tone of a high-fashion brand made the project the gem that it is today.”