Seen Google’s new uplifting ad about the COVID vaccine?
By James Herring on Monday, April 5, 2021
Google just released an emotional video ad ‘Get back to what you love’ to illustrate the transition to life after COVID-19 lockdowns lift.
It tells a story through typed search queries.
The video begins with searches for terms like “social distancing” – but then things take a turn as “sweat pants” gets changed to just “pants.” ‘Pandemic family activities” become “family activities.”
The final search term is “covid vaccine near me,” with a call to action at the bottom.
Google’s clip is prompting an emotional response from viewers