Creatives publish revolutionary solution to optimise the creative process

Recognising the ever-increasing pressures on our industry to deliver at speed and at scale, creatives Paul Mellor and Vikki Ross have collaborated to build a resource guaranteed to optimise the creative process.

The Bland Book update, released on April Fools Day,  is the answer to every brand and re-brand brief.

The press release reads “The tool leverages the much-mentioned better, faster, cheaper mantra. Such an agile solution could see a brutal wipeout of branding professionals, which in turn would undoubtedly reduce time and cost. Designed to disrupt critical thinking and slash budgets, this is the only guide you’ll ever need. And your clients will love it. All your clients will love it.’

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