7-Eleven launches pyjama set to promote all day breakfast

By James Herring on Sunday, March 28, 2021

7-Eleven has designed a limited pyjama in its signature colours.

The sleepwear/loungewear range has been created to celebrate 7-Eleven Sweden’s launch of its all-day breakfast offerings.

With many parts of Europe still in lockdown due to the pandemic and remote working being the norm, branded pyjamas make perfect sense as does an all-day breakfast option.

According to Anna Maria Carnemark, Marketing Director 7-Eleven Sweden, “More and more people spend most of their time at home and for many, pyjamas have become loungewear; a garment to snuggle in at home, 24 hours a day. With the pyjamas, we wanted to pay tribute to a second as well as a third and fourth breakfast by serving the best meal of the day – all day.”