Marmite launch infused product with explosive campaign
By James Herring on Saturday, February 13, 2021
Marmite have created an explosive OOH special build to celebrate the launch of their chili-infused edition.
The street installation features the giant lid of a Marmite Dynamite jar, which has exploded out of a poster and through a nearby car windscreen.
This eye-catching and unique OOH campaign has been widely shared social media proving that traditional above the line campaigns can grab earned media coverage.