Marmite launch infused product with explosive campaign

Marmite have created an explosive OOH special build to celebrate the launch of their chili-infused edition.

The street installation features the giant lid of a Marmite Dynamite jar, which has exploded out of a poster and through a nearby car windscreen.

This eye-catching and unique OOH campaign has been widely shared social media proving that traditional above the line campaigns can grab earned media coverage.

Agency: Adam&eveDDB

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