How Burger King turned 4th division Stevenage FC into an online sensation
By James Herring on Wednesday, September 23, 2020
Ok here’s one the smartest campaigns we’ve seen in a long while.
Burger King launched a campaign that aimed to transform a relatively unknown football team into one of the biggest online clubs in the world.
The fast food brand sponsored 4th division UK football team Stevenage FC – sponsoring the real shirt meant that their branded strip would also feature on popular video game Fifa.
The ‘Stevenage Challenge’, invited players of Fifa 20 to select Stevenage FC from the list of teams and complete a series of in-game challenges.
Fans were encouraged to upload videos of their completed in-game challenges and share them with Burger King on Twitter to be in with a chance of winning prizes.
The global campaign launched across the USA, in China, Mexico, Brazil, UK, France, Germany, Russia, Sweden and Spain.
The brand offered rewards including free delivery, free Whopper meals and even the chance to win free Whoppers for a whole year.