Why KFC dropped ‘Finger Lickin’ Good’ slogan from ads
By James Herring on Tuesday, August 25, 2020
KFC has decided to pause using its “finger lickin’ good” slogan because of COVID.
OK – KFC has decided to pause using its “finger lickin’ good” slogan because it’s a clever marketing idea that was devised to deliver a bucket of PR coverage.
Last night KFC said that the 64-year-old slogan “doesn’t feel quite right.”