Why KFC dropped ‘Finger Lickin’ Good’ slogan from ads
By James Herring on Tuesday, August 25, 2020
KFC has decided to pause using its “finger lickin’ good” slogan because of COVID.
OK – KFC has decided to pause using its “finger lickin’ good” slogan because it’s a clever marketing idea that was devised to deliver a bucket of PR coverage.
Last night KFC said that the 64-year-old slogan “doesn’t feel quite right.”
“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” said Catherine Tan-Gillespie, global chief marketing officer at KFC in a statement.
OOH sites in London now carry a disclaimer.
KFC have also blurred out slogans featured on old billboards in a nostalgic and cheeky ad released on YouTube.
The company said the slogan will return when the “time is right” – and when that time comes they’ll get another avalanche of free media coverage.
Agency: Mother
