Spotify generator makes playlists for you and your pet pals

By on Friday, January 17, 2020

Spotify has launched a Pet Playlist generator, to make playlists for both you and your pets to enjoy.

You get to choose from five pet options — cat, dog, iguana, bird, or hamster — then define some of their personality traits, like if they’re energetic or relaxed, shy or friendly, and apathetic or curious. You then add their name and a profile photo to personalise their playlist icon.

It seems to grab songs that Spotify thinks you might enjoy, with how fast, slow, or varied they are, depending on the personality traits you chose. 

I have to say, I’m into my dog’s playlist. Probably because it’s all songs I know I like, or that featured on my recommendations. Despite Stanley never seeming that into music, I’ll let him have a go DJing next time. Maybe he just needed a bit of musical inspiration.

The whole thing seems to be designed to go viral, which is one of the ways Spotify has had luck standing out from competitors like Apple Music that have largely the same exact music offering.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...