Diesel wants you to borrow their clothes for a night out and then return them – sort of
By James Herring on Sunday, September 8, 2019
IKDNY “Wardrobing” is when you buy an outfit, wear it and return it after.
Lots of people are doing it – and most fashion brands are struggling with how to handle it.
DIESEL have decided to grab the bull by the horns with their latest campaign “Enjoy Before Returning” – encouraging customers to fully enjoy it in the process.
The video portrays different party goers enjoying the night in Diesel outfits with the tags prominently on display — outfits they will seemingly return the next day.
Throughout the film, by Publicis Italy, a voice over ironically recites Diesel’s return policy.