McDonald’s sparks poster spat with Burger King in Belgium
By James Herring on Saturday, July 27, 2019
McDonald’s are trolling a new Burger King restaurant with a huge poster to lure new customers.
Ahead of the opening of the new Burger King Outlet outlet McDonald’s installed a giant, trolling billboard in the center of Brussels, Belgium.
McDonald’s claims that, unlike its rival, it brings your food straight to a diner’s table.
So the poster reads “Served by a king, or served as a king? Discover our table service at McDonald’s.”
The McDonald’s logo has even been turned into a golden crown. A nod to Burger King restaurants.
Quick as flash Burger responded with it’s own poster – “Why try to roast if you can’t even flame grill?”
The story caught the attention of the Belgium media – and both brands are benefitting from coverage of the spat.
The rivalry between the two brands is famous – though typically Burger king takes the first swipe.
Back in December Burger King sent Whopper fans to McDonald’s 14,000 restaurants in order to unlock a promotion for a 1 cent Whopper.
In May they launched new ad campaign promoting clown-free children’s birthday parties.
For more of McDonald’s creative PR examples click here.