60,000 books take to the sky for easyJet’s Flybrary project
By Staff on Thursday, July 11, 2019
300 ‘Flybraries’ will hit the runways today stocked with over 60,000 children’s books in seven languages ready for children and parents to pick up, read and then leave behind for the next passenger.
easyJet teamed up with HarperCollins to put books in the passenger seat-pockets of flights departing the UK.
The featured titles include; Mog and Bunny by Judith Kerr, Paddington Abroad by Michael Bond, The Boy Who Could Do What He Liked by David Baddiel, and Geek Girl by Holly Smale.
Katie Piper and author Rob Biddulph launched easyJet’s Flybraries initiative at London Luton Airport with a special reading and book signing for young travellers.
The airport is hosting a series of events over the course of the school holidays at a specially designed Flybrary reading area with story time and activities from HarperCollins Children’s Books’ most loved characters, giving passengers the chance to dive into a good book while they wait to board their flight.
Tina Milton, Director of Cabin Crew at easyJet said: “At easyJet, we are passionate about creating family friendly initiatives that make flying with us both fun and also easier for parents. And as the summer holidays provide the perfect opportunity for some well-earned family time, we hope that the millions of passengers who fly with us this summer enjoy sharing a story or two from our unique in-flight lending library.”
Agency: Taylor Herring