Guinness promote tap water in responsible drinking campaign
By James Herring on Thursday, January 31, 2019
Guinness have launched their responsible drinking campaign ahead of the Six Nations rugby championship on Friday.
Styled as new product launch the spot for Guinness Clear (aka tap water) deploys every glorious beer ad cliché in the playbook to deliver the message.
The campaign is designed rugby fans more comfortable with the idea of ordering a pint of water.
Another video sees internationals Brian O’Driscoll and Lawrence Dallaglio swigging from glasses of rebranded tap water.
Mark Sandys from Diageo commented: “We think the light-hearted approach delivered through our Guinness Clear product launch will drive conversation and put responsible drinking to front of mind throughout the Guinness Six Nations and beyond. We want to make sure that ordering water, no matter the context, is an active and positive choice by the millions of fans who will be watching and attending the Guinness Six Nations over the next six weeks”
Agency: Abbott Mead Vickers BBDO | h/t: Campaign