Top 10 PR Campaigns and Marketing Stunts (November 2018)
By James Herring on Sunday, December 2, 2018
Yes it’s that time for our monthly up of the most read/shared creative PR and marketing campaigns featured on the site.
#10 Deliveroo ‘Ride to Find’ missing people
Deliveroo riders across the country are set to display missing person posters on their backpacks as part of a campaign with charity Missing People, to help find loved ones in time for Christmas.
#9 Ikea store opens doors to stray dogs
An Ikea store in Catania, Italy is allowing stray dogs sleeping among the furniture displays.
#8 Taco Bell rings Big Ben’s bells
London has become a city without a bell due to Big Ben’s construction, but thanks to Taco Bell, that’s no longer the case.
Taco Bell chimed in with a sound that London has been missing for over a year: Big Ben’s bells and chimes.
#7 KFC promotes negative customer Tweets to promote new fries recipe
Here’s a great example of why embracing your flaws can be powerful creative tool.
KFC has changed its fries recipe after customers complained they were terrible – and is using customer’s tweets to highlight the message.
#6 Amnesty International renamed the street outside the Saudi embassy in London
Amnesty International renamed the street outside the Saudi Arabian embassy in central London as “Khashoggi Street” to mark a month since the Saudi journalist Jamal Khashoggi was murdered in the Saudi consulate building in Turkey.
#5 Greggs reverses its sign in clever festive marketing ploy
Passers by the Greggs on Northumberland Street in Newcastle were surprised with a rather odd sight as the store has mysteriously had flipped its sign backwards.
The cheeky brand has revealed that the stunt is actually a clever marketing ploy to capitalise on some free advertising all thanks to the reveal of the annual festive window display created by the opposite department store, Fenwick
#4 First World War fallen portraits created on UK beaches
People gathered on beaches around the UK at low tide on Remembrance Sunday to remember the sacrifice of those who gave their lives in the first world war.
Sand artists created a portrait of a war casualty on each beach, later to be washed away by the rising tide.
#3 What happened when customers were served battered plastic in a local chippie
Environmental charity Plastic Oceans UK served up battered plastic to customers in a local chippie to highlight the threat to the oceans.
The campaign was inspired by research suggests that in 2050 there could be more plastic in the ocean than fish.
A hidden camera video captures the reactions when punters in a Fish & Chip shop in Blackburn are given a taste of what’s to come.
#2 The other John Lewis Christmas advert
So with all the discussion around the John Lewis Christmas advert, Twitter have made the real John Lewis the star of their very own Christmas advert.
#1 Iceland’s Christmas Ad gets banned
Iceland’s new Christmas advert has been banned from appearing on television.
As a follow up Londoners spotted what appeared to be an Orangutan clinging to a Christmas tree on London’s South bank.
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