A fluorescent red lion roars poetry in London’s Trafalgar Square

A fifth lion has joined the pride beneath Nelson’s column in an activation by Google Arts & Culture  for London Design Festival.

Please Feed The Lions is a stunning interactive sculpture created by artist and designer Es Devlin, who has become known for her innovative projection-mapped sculptures that fuse light, music, and technology.

According to the BBC  ‘Members of the public can type in a word on a screen next to the lion, which then creates a poem based on that word, generated by an algorithm.’

By day, the poem will be shown on a screen inside the lion’s mouth. At night time a stream of poetry will then be projected onto Nelson’s Column.’

Words can also be submitted online.

A making of video shows the construction pocess

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