Ikea release lavender scented ads to help people sleep better
Swedish homestore brand Ikea are using lavender scented ads to help people sleep better.
The company said: “In order to help those who struggle to get a good night’s sleep, we created SÖMNIG. A print ad designed to do exactly what our range of beds and mattresses do – give you a great night’s sleep. Simply remove the ad from the magazine, switch on, and place next to bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep.”
via INc
