The Bowl Cut is making a return thanks to Dumb and Dumber To
By Jessica White on Friday, May 1, 2015
Richmond based barbers worked with Universal Pictures to offer a free bowl haircut to fans of the cult style and celebrate the release of ‘Dumb And Dumber To’ on DVD.
In the sequel to the iconic movie, which has recently come out on DVD and Blu-ray, Jim Carrey plays Lloyd Christmas, who still sports the same ridiculous haircut, which literally involves putting a bowl on your head and cutting round the edge.
The barbers offering the free restyle, ‘Headcase’ even stated a 200% increase in requests for the cut as customers are ‘inspired’ by bowl cut celebs such as Robert Pattinson and Rihanna.
A DVD campaign is always going to be a tougher sell than the cinema release especially when talent isn’t available for junkets, so its nice to see this simple stunt which produced some great images getting pick up on The Mail Online and The Mirror.