By Dan Glover on Thursday, March 26, 2015
Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals.
But anyone who works in PR knows that a ‘value’ message is difficult to land.
So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London.
More pounds will be released in a 2nd city next week, but for now here’s the film.