By on Thursday, March 26, 2015

Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals.

But anyone who works in PR knows that a ‘value’ message is difficult to land.

So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London.

Lots of coverage followed including Metro, Daily Telegraph, Daily Mirror and PSFK, but the real win is watching the campaign go viral as people talk about, er, life insurance.

More pounds will be released in a 2nd city next week, but for now here’s the film.

*Disclaimer: Beagle Street is a client of The Academy (a relatively new PR agency, which is hiring BTW…)


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