O2 is giving away cinema tickets to people who send in their Orange/EE sim card
O2 is looking to capitalise on the end of Orange Wednesdays by offering consumers who send in their Orange or EE sim cards a free pair of cinema tickets.
O2 will give away a pair of cinema tickets to the first 200 people who send in those special Orange Wednesday sim cards.

In a blog post announcing this sim rehoming, O2 says:
To get your hands on a pair of our tickets, just pack up that sim and send it to us at EE sim rehoming, 260 Bath Road, Slough, SL1 4DX. Stick a note in there with your name, address, date of birth and contact number, and if yours is one of the first 200 sims to arrive, we’ll send you a pair of cinema tickets off in the post. We’ve also got a little something planned for all these sim cards so stay tuned to @O2 on Twitter.
EE has said it is planning to replace Orange Wednesdays with an entertainment promotion, but no details have yet emerged.