Marmite aim to end cruelty to ‘unloved’ jars with £2m marketing campaign
By Rich Leigh on Tuesday, August 6, 2013
Marmite is back with its first ad in two years, launching ‘an urgent appeal to prevent cruelty, alleviate suffering and promote kindness to all Marmite jars’, on the basis that thousands of Marmite jars across the UK lie in the back of cupboards ‘forgotten and unloved’.
The ad is just part of an alleged £2m marketing effort and is (intentionally and almost in a way that feels too forced) marginally controversial, in that, in the minds of braindead knuckledraggers the funny spot makes light of the good work organisations like the RSPCA do.
Social media users can show their support for the End Marmite Neglect campaign by donating a post, tweet or their profile photo to be in with a chance of receiving a supporter’s pack using the bespoke app on the brand’s Facebook page or #MarmiteNeglect.
Involved agency: Splendid Comms