Empire Casino gave a guy £1,000 to bet. But all decisions were made by the public on Twitter.
The Casino at The Empire in Liecester Square used Twitter yesterday to create the World’s first #SocialCasino experiment.
They chose one lucky guy, and gave him £1,000 to bet. However there was one slight catch – every one of his decisions were to be made by the public via Twitter.
Here is David with his chips! Wish him luck! pic.twitter.com/TP9N2nDGJY
— Empire Casino (@EmpireCasino) August 8, 2013
Everyone was updated through Empire Casino’s twitter account, and by using the hashtag #SocialCasino they were able to help by suggesting the next move.
After playing Roulette, Blackjack (personal fave) and Three Card Poker he walked away with £930.
Here is @smallprophet with his £932.50! What an amazing #SocialCasino Experiment pic.twitter.com/NgiuCjVBQt
— Empire Casino (@EmpireCasino) August 8, 2013
Looks like a pretty hard stunt to pull off, but it went very well gaining over 1 million impressions and reaching 107,000 people since yesterday (and still counting!).
Agency behind it was Battenhall.
