VW foregoes the wide open roads…
By Charlie Coney on Wednesday, May 2, 2012
Lovely little campaign to launch the Volkswagen Up – their new ‘small’ city car. While many motorists pine for wide open roads, VW sought out some of the country’s smallest and thinnest streets – those that urban 4×4 drivers wake up in a cold sweat about…
Take a photographer and a 3,000 road trip and you get a lovely mini coffee book – designed to fit in the glove box – celebrating tight city streets and narrow, winding, country lanes.
All drivers need to do is put the GPS co-ordinates (which appear on each page) into the Maps and More system when they take the car for a test drive and then breathe in.
More of a DM campaign for fleet managers than anything else, but it goes to show the benefits of a little bit of creative thinking.