Shocking stunt to promote anti-animal testing policy by Lush

By on Wednesday, April 25, 2012

Lush created a shocking and hard hitting PR  stunt to promote their anti-animal testing policy by subjecting a woman to ‘animal tests’ in their Regent St window.  Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics using: Jacqueline Traide.

Jacqueline volunteered for her starring role in the shocking performance to underline a campaign aimed at drawing attention to the pain and cruelty inflicted on animals during laboratory tests on cosmetics. Dressed in nothing but a flesh-coloured body stocking, she was put on display in the shop window of Lush store branch in Regent Street, London, to re-enact widely used tests such as:

  • Being force-fed and given injections at the store
  • Manhandling by performance artist Oliver Cronk dressed as a lab technician
  • Irritant sprayed into her eyes
  • Restrain for ten hours
  • Shaving a large strip from her hairline using electronic clippers
The ‘cruelty-free’ chain is helping to spearhead a Humane Society International campaign to end cosmetic testing on animals which is often hidden behind closed doors.
This thought provoking campaign definitely caught the attention of onlookers and media.
More pictures on The Daily Mail.

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