Starbucks have a free coffee with your name on it

By on Wednesday, March 14, 2012

An email offer from Emerald Street in my inbox turned out to be a clever little PR stunt by Starbucks.

To launch their “new standard of latte” Starbucks are offering complimentary tall lattes this morning. All you have to do to get a free coffee is introduce yourself, and let your server know exactly how you like your coffee.

It's all in the name of adding a little personal touch to your morning caffeine fi

x – from now on, the baristas won't be shouting coffee orders to let you know yours is ready, but instead calling you by your name. The no-nonsense voiceover man explains all:

It's a small gesture, but it goes a long way to personify quite a generic, big name brand and hey, we all love a freebie so this is bound to get people chatting on social media.


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