Flash Mob hits Birmingham’s Bullring
By Stephen Graham on Monday, February 20, 2012
Last week, at 1pm on Valentines Day, more than a hundred people attended a slow dance flash mob which took place at the Bullring in Birmingham to promote the Two Together Railcard.
Lasting longer than a typical flash mob, the slow dancers saw out a romantic 30 minutes, encouraging many a local to join in and dance a long to a number of ‘classic’ love songs and ballads (unfortunately I can only blame myself for the playlist).
The aim of the stunt was to celebrate the Railcard, on trial in the West Midlands, and also boost awareness with local media coverage and on-line buzz. The Birmingham Mail were naturally much obliged and ripple effects can still be seen on social media (currently being measured and quantified).
My colleague and I at Willoughby PR decided that with the Railcard having no official social media presence, a flash mob was the perfect stunt to give them the viral factor and join up the offline with the on-line. So far so good. Watch one of the videos here.