CommBank brings a taste of New York to Melbourne with walk-through billboard
By James Herring on Monday, March 3, 2025
Melburnians got a surprise slice of the Big Apple over the weekend as CommBank and M&C Saatchi celebrated the launch of Travel Booking via the app.
A walk-through billboard experience transported visitors straight to central New York, complete with an iconic city staple – hot dogs!
From Friday through Sunday, hungry passersby who stepped foot ‘inside’ the poster, were treated to free, authentic New York-style hot dogs, served by none other than Johnny G of ‘John’s Famous,’ a legendary Times Square vendor.
The activation aimed to showcase how easily Aussies can now book travel through the CommBank app while offering a fun, immersive taste of adventure.
The event proved a hit, drawing crowds eager to enjoy the NYC vibe without the long-haul flight.
With food, flair, and a dash of travel inspiration
