Teddy Tint takes over London with playful billboard activation

Maybelline New York turned heads in London with a show-stopping out-of-home (OOH) activation for its latest launch, Teddy Tint.

Delivered by St Marks Studios, the dual-panel billboard featured Teddy “breaking free” to blur out a generic beauty ad – showcasing the brand’s signature soft-focus tint.

The playful, eye-catching installation popped up at key locations across the city, turning everyday ads into canvases for Maybelline’s vibrant branding.

Passersby couldn’t resist snapping photos of the bold takeover.

By blending interactive storytelling with striking visuals, Maybelline proved that everything looks better with a tint.

The activation reinforced the brand’s fresh approach to beauty while inviting Londoners to experience the transformative power of Teddy Tint firsthand.

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